Restaurant Marketing

Restaurant Marketing Agency - Menu Design, Digital Menu Boards, Contactless Menus, Apps, Branding, SEO, Web & More. Local & Regional Restaurant Marketing Firm.

A restaurant can be one of the hardest businesses to run. Not only do you have to keep track of menus, permits, licenses, equipment, food supplier, and staff, to name a few, but you also need to find a way to get customers in the door. Today most people will find somewhere to eat using the internet. You need to make sure your restaurant is visible online. H2H is here to help.

Restaurant Marketing Plan

To successfully market a restaurant online there are three factors to consider





Restaurant Marketing Plan: SEO

Keywords

Keywords are used by search engines to index your site. Almost all search engines, Google included, will only rank your site for one or two keywords. To be sucessful in marketing your resturant you need to pick your keywords well. Do your research, what are people who would eat at your resturant searching for?

How Well Is Your Business Performing Online? Not Sure?

Local SEO

Local SEO is key for any resurant,large and small; showing up in the "(blank) near me" searches. Make sure search engines know where you are and what you offer. One of the most powerful ways to do that is with Schema.


Try our free diagnostic to see how your business looks online

On-page SEO

The top three or four positions on the search engine result pages receive the majority of the clicks for the viewer to look at. On-Page SEO is something you need to rank higher and earn more relevant traffic in search engines.

Content

Content is the information that lives on your page. To get the most out for your content, content needs to be will organized and layout in a logical way. This means using using good titles with appropriate h tags as well as linking to other parts of your page and having meaning full text. Content does not only help with SEO but it also helps visitors on your site find relevant information like your menu.




Restaurant Marketing Plan: SEO

Keywords

Keywords are used by search engines to index your site. Almost all search engines, Google included, will only rank your site for one or two keywords. To be sucessful in marketing your resturant you need to pick your keywords well. Do your research, what are people who would eat at your resturant searching for?

How Well Is Your Business Performing Online? Not Sure?

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Local SEO

Local SEO is key for any resurant,large and small; showing up in the "(blank) near me" searches. Make sure search engines know where you are and what you offer. One of the most powerful ways to do that is with Schema.


Try our free diagnostic to see how your business looks online


On-page SEO

The top three or four positions on the search engine result pages receive the majority of the clicks for the viewer to look at. On-Page SEO is something you need to rank higher and earn more relevant traffic in search engines.

Content

Content is the information that lives on your page. To get the most out for your content, content needs to be will organized and layout in a logical way. This means using using good tiltes with approvrate h tags as well as linking to other parts of your page and having meaning full text. Content does not only help with SEO but it also helps visitors on your site find relatvet information like your menu.
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Do you have questions? We are a Restaurant Marketing Agency





Restaurant Marketing Plan: Social Media

Eye Catching

There is a lot that goes into making an eye-catching social media post, your content should be consistent but still exciting. Here are some quick rules: your post should make good use of color with high contrasting text and background, start with high quality images, have movement either gifs or videos and always keep your marketing goals in mind.

Updated Regularly

A resturant should be posting on social media at least daily. People who follow your resturant will want to know what your specials are, if you have an event coming or what was just added to your menu. Imagine yourself as the customer maybe they don't know what they want to eat tonight or what to do this weekend, your resturant coming up in their feed could plant the seed that grows your business!


A Good Representation Of Your Brand

Your social media must show what you are. It does not matter what type of restaurant you are. What does matter is that your customers can tell what you are by your posts. The tone of your post should match the tone of your restaurant. Social media users can interpret your restaurant's tone and style by the colors you use in photos, the tone, and pacing of your text and a multitude of ways. Make sure whatever you post is in line with your brand.

Engage With Your Audience

Social media is based on the idea of engagement. If a customer comments on your page, be it good or bad, you should respond. On social media, everyone wants to know their voices are heard. Take the time to answer people back and address what they said in their comment.

We will help you grow through social media and reach new targeted audiences, guaranteed. So what are you waiting for? Let's chat about how social media marketing can help you.





Restaurant Marketing Plan: Social Media

Eye Catching

There is a lot that goes into making an eye-catching social media post, your content should be consistent but still exciting. Here are some quick rules: your post should make good use of color with high contrasting text and background, start with high quality images, have movement either gifs or videos and always keep your marketing goals in mind.

We will help you grow through social media and reach new targeted audiences, guaranteed. So what are you waiting for? Let's chat about how social media marketing can help you.

Updated Regularly

A resturant should be posting on social media at least daily. People who follow your resturant will want to know what your specials are, if you have an event coming or what was just added to your menu. Image your self as the customer maybe they don't know what they want to eat tonight or what to do this weekend, your resturant coming up in their feed could plant the seed the grows your business!


Chech out this example below!



On-page SEO

The top three or four positions on the search engine result pages receive the majority of the clicks for the viewer to look at. On-Page SEO is something you need to rank higher and earn more relevant traffic in search engines.

Engage With Your Audience

Social media is based on the idea of engagement. If a customer comments on your page, be it good or bad, you should respond. On social media, everyone wants to know their voices are heard. Take the time to answer people back and address what they said in their comment.
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Social media managment can be a lot of work but we can help





Restaurant Marketing Plan: Web Design

Navigation

Most people go to a webpage to get the information they want and leave. Take time to think about what information someone would want from your site. For a restaurant, that would be the menu, the location, specialties, if you offer catering, your price ranges, hours of operation, and contact information. Your website should have a header, and the header should link to the most information. Most sites will have their hours of operation, location, and contact information in the footer of the page.

Look Professional

Take some time and look around the web at different web pages. Most professional looking websites will have content that is logically laid out. Text and background will have high contrast. Links and buttons will always be clear, and the site will adjust its layout for mobile users.



Menu

Your website must include your menu. The menu should be readable and searchable. Take the time to make sure that at a glance someone could tell if they are looking at your dinner menu, lunch menu or if the menu is limited time.

What Makes Your Restaurant Special

The home page of your website would be a billboard. A glance should let a user know that you are a restaurant, what type of food you serve, what kind of atmosphere you provide and why they should eat at your restaurant and not some other one.
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Do You Want A Professionally Made Website?



Restaurant Marketing Ideas: Kick It In To Overdrive

Once you have an online audience we can help take you to the next level with:

Online Ordering

Give visitors the functionality they desire with online ordering. Increase orders amounts by up to 25% with online ordering.

Online Reservation

We can create an automated system to let customers make reservations. Never miss a reservation because you cannot get to the phone.

Online Reviews

Either take aggregate reviews from Google, Facebook, and other online reviews or create a space for reviews directly on your website.

Mobile App

Allow customers to order on the go, make reservations or view your menus directly through your very own custom mobile app.

 

Digital Menu Boards

Display your menus, special offers, or happenings with a digital menu board from H2H marketing.