H2H Marketing Your All In One Pay Per Click Agency!
5-Start Rated PPC Services Company - Performance-Based Marketing Solutions
PPC is designed to provide immediate results and quick returns on your online marketing campaigns. We offer a tailor-fit strategy business of all shapes and sizes. We offer a variety of Google Ad Services and Bing Ads company. Contact us for a custom-built pay per click advertising strategy for your business.
Why Consider Performance Based Marketing?
Maximize Your Marketing Budget
Results oriented marketing solution for your business!
Whether you're a local shop owner or a national brand, pay-per-click performance-based marketing is one of the most effective ways to reach your target audience! Contact us today and learn how pay-per-click solutions can help you grow your business!
How H2H Does Pay Per Click Management
Proper campaign set up is crucial. Let’s go through the process below
Questions to ask include:
- How will we know the campaign was successful?
- Do you want to build brand awareness?
- Do you want to increase traffic to the website?
- Do you want to increase sales?
- Do you want to increase leads?
To target the right audience, we choose keywords that users are likely to include in their queries when searching for your products and services. It’s a time consuming exercise, but absolutely necessary for a successful PPC campaign. While keyword research is one of the starting points for any campaign, it's a process that we revisit regularly to yield the best possible results for our clients.
Competitor & industry analysis:
By completing a competitor and industry analysis, we can determine how your business stacks up against the competition. We will be looking at the following aspects:
- Who is dominating the ad space? Why?
- Where can we improve on what your competitors are doing?
- What strategies are they using?
This allows us to test various ads against each other to determine which yields the best ROI. Ad Copy Optimization never ends as audience and industry trends keep changing.
We optimize the content based on what part of the marketing funnel your target audience is in, keeping your campaign goals in mind every step of the way.
Landing page optimization includes both design and copy creation to ensure consistency between your website, brand message, and ad copy.
Bounce rate and time spent on the landing page - both indicators of how effective your engagement and call to action is; Goal conversions, whether it is a sign-up, a download, or a purchase; and Return on investment, which shows how much revenue was generated from the PPC ad campaign.
All the above metric form part of our monthly reporting to clients.
Types of PPC Advertising Campaigns
A PPC Management Company Can Help You Pick The Right One
Social Media Ads:
Socially driven ads target consumers based on social trends, activities, likes, and opinions. Social Media ads are great if you target consumers based on their preferences, habits, and historical social activities. H2H Marketing has experience working with many platforms including but not limited to Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube & More! Let's get social, contact us today for a FREE social media consultation.Search Ad Campaign:
Search ads are geared towards needs-based services such as "website design near me" or "SEO Services Company." Search ads can yield tremendous results as consumers are typically looking to satisfy an immediate need or issue. H2H Marketing has experience working with Google & Bing and several smaller, more niche based platforms! Contact us today & we will develop a custom search ad strategy for your business or brand.Display Ad Campaigns:
Display Ad campaigns combine the power of search ad results with user habits & trends. Display ads will show an image or video-based ad content to users on Google & Bing related sites and ad spaces. Much like billboard advertising, Display Ad Campaigns adopt an impression based marketing strategy that is hugely effective when built by our team of professionals. Contact us today & we will create a custom display ad campaign for your business or brand.Social & Online Remarketing Ad Campaigns:
Sometimes, one view isn't enough. Remarketing ad campaigns continue to show your ads to users that visited your page, website, social account, etc. Repetition is the key to converting visitors into customers. Contact us today & we will build a custom social & online remarketing ad strategy for your business or brand.Request Your Free PPC Keyword Report!!
Find out which keywords are best for your business and what your top 3 competitors are bidding on right now!
Wondering What Performance Based Marketing Can Do For Your Business?
How Can Your Make Sure Your Ppc Marketing Is Effective?
Funnels Optimization
Using the funnel method to lead search engine users towards your desired goal is one of the most recent marketing methods today. This strategy is effective in driving visitors and directing track where you need it to go, when your audience is ready to move forward. This four-step process includes the following:
KEYWORD CONTEXTUAL TARGETING
Our keyword selection process involves looking at keyword competition, popularity among your target audience, and contextual relevance to your brand.PLACEMENT TARGETING
It’s important to know where to place your ads to reach the widest audience possible. We look for space in the websites of online influencers, industry leaders, and high traffic, high-authority pages.INTEREST CATEGORY MARKETING
In this step, we help you develop PPC marketing collateral based on your target audience’s interests and placement in the marketing funnel. The conversion goals set for each market category will differ based on the funnel, as well.REMARKETING
This method lets you trail and target previous site visitors who have exited your page without fulfilling a goal conversion.Ad Group Segmentation
Reaching out to specific niche markets effectively through PPC requires carefully planned targeted marketing. This is best achieved through a combination of keyword-based and prole-based ad group segmentation. Keyword research is described comprehensively in our other Keyword Research Guide.
Selecting Prole Parameters
The first step is identifying the possible ad groups we can create. For example, we can group your target audience based on their needs and interests, their location, their culture, or track source, among others.Finding Viable Custom Segments
Sticking to the basic marketing group (one based on their product/service interest) and on demographics as our only prole parameters will cause us to hit major challenges in terms of competition. We drill down into your audience’s behavior by studying Analytics data and analyzing your audience’s behavior. Information such as which page converts the most or which pages your visitors go to before completing a conversion goal allows us to group your audience accordingly and create targeted campaigns to lead them across their standard purchasing habits faster and more efficiently.Lead Scoring
To achieve the highest ROI, we follow a process of scoring your ad group segments. The scores are based on a combination of explicit factors (demographics, click rates and CPCs from past campaigns, and other quantifiable data) and implicit factors (conversion history, purchase history, sales-readiness, data quality, and sentiment marketing efficiency).Remarketing
How To Get The Most Out Of Pay Per Click Advertising
Remarketing may be done as part of a funnel strategy or a standalone marketing strategy to control and direct traffic accordingly. It is one of the most effective strategies for funneling and directing traffic. It promotes brand recall each time your visitors see your ad. Remarketing also leads your audience back to your site when they are ready to complete a conversion goal.
Our Methodology:
SEGMENT AUDIENCE
It's essential to segment your audience to reach the most relevant people with appropriate retargeting ads in all of the pay-per-click campaigns. We segment your audience based on your site's pages, such as a specific product page.HAVE A CLEAN DESIGN & CLEAR CALL TO ACTION
As retargeting ads are not plain text ads and can be designed, we modify the look and feel to represent your brand more accurately. Keeping the message direct and urgent, making the layout clean, and ensuring the call to action stands out immediately are essential parts of the process.OFFER YOUR BEST PRODUCTS & SERVICES
We keep your message in line with your conversion goals. We recommend offering promos, free downloads, packages, and new services, and highlight your unique selling points in the copy.OPTIMIZE YOUR WEBSITE
Make sure it is well-optimized for both search engines and for visitors. If we find your pages unable to convert, you may need a better copy, visuals, and stronger calls to action.Start Getting More Sales Today!
Organic SEO can take time. Request a free custom keyword report and see how your potential customers are searching the web.