H2H Marketing Your All In One Pay Per Click Agency!

5-Start Rated PPC Services Company - Performance-Based Marketing Solutions

PPC is designed to provide immediate results and quick returns on your online marketing campaigns. We offer a tailor-fit strategy business of all shapes and sizes. We offer a variety of Google Ad Services and Bing Ads company. Contact us for a custom-built pay per click advertising strategy for your business.

Why Consider Performance Based Marketing?



Maximize Your Marketing Budget

Results oriented marketing solution for your business!

Whether you're a local shop owner or a national brand, pay-per-click performance-based marketing is one of the most effective ways to reach your target audience! Contact us today and learn how pay-per-click solutions can help you grow your business!

How H2H Does Pay Per Click Management

Proper campaign set up is crucial. Let’s go through the process below

1. Setting Campaign Goals

2. Research & Analysis

3. Ad Copy Optimization

4. Landing Page Optimization

5. Campaign Tracking & Reporting

It's very important that we start the campaign by getting insights about your goals.
Questions to ask include:
  • How will we know the campaign was successful?
  • Do you want to build brand awareness?
  • Do you want to increase traffic to the website?
  • Do you want to increase sales?
  • Do you want to increase leads?
Keyword research:
To target the right audience, we choose keywords that users are likely to include in their queries when searching for your products and services. It’s a time consuming exercise, but absolutely necessary for a successful PPC campaign. While keyword research is one of the starting points for any campaign, it's a process that we revisit regularly to yield the best possible results for our clients.

Competitor & industry analysis:
By completing a competitor and industry analysis, we can determine how your business stacks up against the competition. We will be looking at the following aspects:
  • Who is dominating the ad space? Why?
  • Where can we improve on what your competitors are doing?
  • What strategies are they using?
This process allows us to identify threats that need to be addressed or opportunities we can take advantage of.
The next step is creating and optimizing the copy to be used for the campaign. During this process, we utilize the keywords we identified and create various permutations of the same ad.
This allows us to test various ads against each other to determine which yields the best ROI. Ad Copy Optimization never ends as audience and industry trends keep changing.
Your landing page may either be an existing page on your website, or a dedicated landing page with content tailored towards a specific promotion you are running.

We optimize the content based on what part of the marketing funnel your target audience is in, keeping your campaign goals in mind every step of the way.

Landing page optimization includes both design and copy creation to ensure consistency between your website, brand message, and ad copy.
We monitor and track campaigns continuously to gain insights on how our strategies are performing. We use the following as a base: Overall number of clicks & CTR (click through rate), which tells you how effective your copy is:
Bounce rate and time spent on the landing page - both indicators of how effective your engagement and call to action is; Goal conversions, whether it is a sign-up, a download, or a purchase; and Return on investment, which shows how much revenue was generated from the PPC ad campaign.
All the above metric form part of our monthly reporting to clients.

Types of PPC Advertising Campaigns

A PPC Management Company Can Help You Pick The Right One

Social Media Ads:

Socially driven ads target consumers based on social trends, activities, likes, and opinions. Social Media ads are great if you target consumers based on their preferences, habits, and historical social activities. H2H Marketing has experience working with many platforms including but not limited to Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube & More! Let's get social, contact us today for a FREE social media consultation.

Search Ad Campaign:

Search ads are geared towards needs-based services such as "website design near me" or "SEO Services Company." Search ads can yield tremendous results as consumers are typically looking to satisfy an immediate need or issue. H2H Marketing has experience working with Google & Bing and several smaller, more niche based platforms! Contact us today & we will develop a custom search ad strategy for your business or brand.

Display Ad Campaigns:

Display Ad campaigns combine the power of search ad results with user habits & trends. Display ads will show an image or video-based ad content to users on Google & Bing related sites and ad spaces. Much like billboard advertising, Display Ad Campaigns adopt an impression based marketing strategy that is hugely effective when built by our team of professionals. Contact us today & we will create a custom display ad campaign for your business or brand.

Social & Online Remarketing Ad Campaigns:

Sometimes, one view isn't enough. Remarketing ad campaigns continue to show your ads to users that visited your page, website, social account, etc. Repetition is the key to converting visitors into customers. Contact us today & we will build a custom social & online remarketing ad strategy for your business or brand.
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Request Your Free PPC Keyword Report!!

Find out which keywords are best for your business and what your top 3 competitors are bidding on right now!

Wondering What Performance Based Marketing Can Do For Your Business?

How Can Your Make Sure Your Ppc Marketing Is Effective?

Funnels Optimization

Using the funnel method to lead search engine users towards your desired goal is one of the most recent marketing methods today. This strategy is effective in driving visitors and directing track where you need it to go, when your audience is ready to move forward. This four-step process includes the following:

KEYWORD CONTEXTUAL TARGETING

Our keyword selection process involves looking at keyword competition, popularity among your target audience, and contextual relevance to your brand.

PLACEMENT TARGETING

It’s important to know where to place your ads to reach the widest audience possible. We look for space in the websites of online influencers, industry leaders, and high traffic, high-authority pages.

INTEREST CATEGORY MARKETING

In this step, we help you develop PPC marketing collateral based on your target audience’s interests and placement in the marketing funnel. The conversion goals set for each market category will differ based on the funnel, as well.

REMARKETING

This method lets you trail and target previous site visitors who have exited your page without fulfilling a goal conversion.

Ad Group Segmentation

Reaching out to specific niche markets effectively through PPC requires carefully planned targeted marketing. This is best achieved through a combination of keyword-based and prole-based ad group segmentation. Keyword research is described comprehensively in our other Keyword Research Guide.

Selecting Prole Parameters

The first step is identifying the possible ad groups we can create. For example, we can group your target audience based on their needs and interests, their location, their culture, or track source, among others.

Finding Viable Custom Segments

Sticking to the basic marketing group (one based on their product/service interest) and on demographics as our only prole parameters will cause us to hit major challenges in terms of competition. We drill down into your audience’s behavior by studying Analytics data and analyzing your audience’s behavior. Information such as which page converts the most or which pages your visitors go to before completing a conversion goal allows us to group your audience accordingly and create targeted campaigns to lead them across their standard purchasing habits faster and more efficiently.

Lead Scoring

To achieve the highest ROI, we follow a process of scoring your ad group segments. The scores are based on a combination of explicit factors (demographics, click rates and CPCs from past campaigns, and other quantifiable data) and implicit factors (conversion history, purchase history, sales-readiness, data quality, and sentiment marketing efficiency).

Remarketing

How To Get The Most Out Of Pay Per Click Advertising

Remarketing may be done as part of a funnel strategy or a standalone marketing strategy to control and direct traffic accordingly. It is one of the most effective strategies for funneling and directing traffic. It promotes brand recall each time your visitors see your ad. Remarketing also leads your audience back to your site when they are ready to complete a conversion goal.

Our Methodology:

SEGMENT AUDIENCE
It's essential to segment your audience to reach the most relevant people with appropriate retargeting ads in all of the pay-per-click campaigns. We segment your audience based on your site's pages, such as a specific product page.
HAVE A CLEAN DESIGN & CLEAR CALL TO ACTION
As retargeting ads are not plain text ads and can be designed, we modify the look and feel to represent your brand more accurately. Keeping the message direct and urgent, making the layout clean, and ensuring the call to action stands out immediately are essential parts of the process.
OFFER YOUR BEST PRODUCTS & SERVICES
We keep your message in line with your conversion goals. We recommend offering promos, free downloads, packages, and new services, and highlight your unique selling points in the copy.
OPTIMIZE YOUR WEBSITE
Make sure it is well-optimized for both search engines and for visitors. If we find your pages unable to convert, you may need a better copy, visuals, and stronger calls to action.

Simply put, we get results. No less, check out some of our client case studies below!



Web Site Design And SEO

Dramatically Increased
ROI For Their Website




Social Media And SEO

Found New Customers
And Increased Business


 


Local SEO

Brought More Customers
To Their Restaurant


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Still Not Convinced? Check out our Google and Facebook reviews

Antonio Gonzalez
Antonio Gonzalez
2020-09-02
I had worked with H2H marketing to help create a logo and I’m very happy I did. It was a very quick process and I’m very happy with the final product. Thank you Monica !
Mark Krause
Mark Krause
2020-08-01
Great people to work with. Did a great job with my web site
Robert Szajnuk
Robert Szajnuk
2020-07-29
Ryan and his team are wonderful. Anytime I have a problem to be solved or request it is handled promptly. Thanks for doing a great job! Bob from Big Bottom Brewery.
Philip Guarno
Philip Guarno
2020-06-27
Ryan and his team are amazing , they listened to my needs and delivered a product that exceeded my expectations for all three of my businesses. Also on top of changes that I need in a super timely manner and even more amazing during the Pandemic. I am so happy I found them and would recommend to everyone. Ps their value is spot on as well
Johnathan Lehman
Johnathan Lehman
2020-06-15
We are very happy so far with our experience with H2H. They have been very responsive and informative since day one! They have done a great job on everything we asked them to do. From our new website to help on SEO and updated logo they were and are a great help.
Bill Terry
Bill Terry
2020-06-09
H2H was wonderful to work with. They did a great job Building our website and it is already reaching new customers. Monica was especially helpful and responsive.
Isabella Wysokowski
Isabella Wysokowski
2020-02-27
Ryan and Trish are some of the easiest people that work with you to create a fun and professional view of what you want your business to look like!
Janine Kline
Janine Kline
2019-07-11
We love H2H and Ryan! He's very responsive and easy to work with (which I know sometimes I am NOT!), and the website H2H built us does exactly what we wanted it to do and were promised it would! There's no one with better customer service or a quicker turn around. You get what you pay for in web design and H2H were definitely worth the money!
SDC Boutique
SDC Boutique
2019-05-09
Awesome company with great customer service!
Brian Quinn
Brian Quinn
2019-04-25
H2H does a great job with our SEO and Website management! I would recommend Ryan and his team to anyone looking for a quality marketing and design firm!

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Organic SEO can take time. Request a free custom keyword report and see how your potential customers are searching the web.

Frequently Asked PPC Marketing Questions

1What is pay per click advertising/marketing (PPC Marketing)?
PPC marketing is a 100% data-driven, it is the fastest method to grow your customer base and gain leads. Pay-Per-Click is an advertising model where you pay each time your ad is clicked, rather than earning clicks organically. PPC marketing is more effective and efficient when your marketing strategies are targeted towards the right audience. With Google Ads and pay-per-click marketing, you can easily segment your market and directly target and optimize your paid ad campaigns.
2How to start a pay per click marketing campaign?
The best way to start your PPC marketing campaign is to set your goals. Then choose your keywords to best match your target audience and your goals. Contact Us Today to get started.

Frequently Asked PPC Advertising Questions

1How does pay per click work?
Pay per click works by ranking your online content by keywords you only pay once a potential customer clicks onto your page.
2What is pay per click management?
A proper campaign setup is crucial. Goals need to be set, research must be done, ads need to be created, bids need to be strategized and placed, and the campaign needs to be tracked. H2H Marketing will help you set goals such as building brand awareness or increase traffic, leads, and sales. Once we have your goals, H2H will begin to research keywords to use. To target the right audience, we choose keywords that users are likely to include in their queries when searching for your products and services. An ad is then created to match your goals. Once your ad is launch H2H continues to monitor the ad and will report the success of it to you.