FAQ and Answers - H2H Marketing FAQ Answering Your Questions

Frequently Asked Questions

Website & Landing Page Design & Hosting

1How much does a website cost?
2What happens after I have my website built?
3Do I get additional services such as maintenance or training?
4What kind of services can I expect once I launch my Website?
5Can you help me write content for my website?
6Can you help me source photos for my website?
7Do I own my website?
Everything that we build will be 100% owned by you. Most of our clients stay with us for the life of the website. Our team is just irresistible that way. But if for any reason you decide you want to take your site to another hosting service and get another company to service the site, we will happily assist you in making the transition as effortlessly and efficiently as possible. The website is yours after all, and we want you to take it wherever you go.
8Can you revise my current or finish my incompleted website?

Search Engine
Marketing

1What is search engine marketing?
Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results in order to increase revenue. Common strategies and tactics include search engine optimization (SEO), content marketing, link development, and pay-per-click (PPC) management.
2Why should I care about search engine marketing?
Research indicates that a high percentage of the developed world is online, so the likelihood that your potential customers, partners, employees, and shareholders are also online is very high. Not only is search engine marketing one of the fastest growing and popular new marketing channels available, it’s also the most cost-effective (as compared to other channels—online and offline alike—like email, direct mail, and broadcast). Search engine marketing is an excellent avenue for brand building and is a cost-effective means of generating leads and online sales.
3Should I manage search engine marketing activities in-house or outsource to an SEM vendor?
Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure their programs are properly managed and remain cutting-edge.
4Why should I choose H2H Marketing for search engine marketing services?
5Does SEM include SEO?
6How does it work?
7What Is the Main Difference Between SEO and SEM?
The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing). It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.
8How do I choose keywords for my SEM campaigns?

Mobile App
Design & Hosting

1How much will it be to build a mobile applications?
2Can you do Apple and Android mobile apps?
3What is the expected timeframe in which the app will be completed?
4Should it be iOS or Android?
5How can I get more downloads?
6What is the process for building an app?
7Can the app be alternated once it is launched?
8What mobile apps have you completed before?

Social Media Marketing & Management

1How to get your customers involved and engaged?
Engagement—the sum of reshares, likes, comments, and clicks—is a big signal of social success for many people. How do you get more people talking about and interacting with your brand on social media?
  1. Ask questions
  2. Share behind-the-scenes
  3. Run a contest
  4. Host a chat
2Why is social media is worth the investment?
Building brand awareness and customer engagement are really great reasons for brands to join social media! Along with those, here are five more that might help convince someone to join.
  1. Social media is a key driver of traffic to your website
  2. Social media influences buying behavior
  3. Customers expect and appreciate support via social media
  4. People are likely already talking about your brand on social media
  5. You can measure ROI (Return On Investment), however you want
3Will this work for my type of business?
4How much does this cost?
5Can you set up the social media accounts for me?
6What social media outlets do you work with?
7What makes H2H Marketing different from others?
8Why is it better to have an out of house rather than an in-house person(s)?

Search Engine Optimization

1What is SEO
SEO is when you attempt to get a page to rank higher in a search engine’s results pages, (with the ultimate goal being to increase organic (unpaid) traffic to that page).
2What does SEO stand for?
SEO stands for Search Engine Optimization.
3What is on page SEO?
On page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.
4What is content creation?
Content creation is the single most time-consuming responsibility for today’s content marketers. When you break down our day-to-day workflow, creating great content is our chief responsibility, and the best way for us to engage with our audience and influence revenue. Not to mention that’s how we earn our keep.
5What is Local SEO?
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.
6What is Google My Business?
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
7What is Bing for Business
Bing has announced a new feature named “Bing for business” for their Office 365 and Microsoft 365 business customers. Bing for business gives employees across a company search results within the organizational context of the business, be it an enterprise, school or organization.
8What is video optimization?
The video giant also can offer you direct SEO benefits in search engine results pages (SERPs). Google wants to show users the types of content that are most applicable for their query. That means some queries will have video thumbnails mixed in with text links within the SERP.

Digital
Marketing

1What is digital marketing?
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
2What does a digital marketer do?
Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.
3Would my business benefit from digital marketing?
Definitely! Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
4What do I need to know about mobile?
Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.
5Why Do Businesses Need Online Marketing?
Every business owners nowadays must take advantage of the World Wide Web because many consumers are turning to their computers, smartphones, and tablets to locate businesses and shop. They use Google and other web browsers to find stores, compare prices, watch out for sales and discounts, etc. If your business doesn’t have an online presence, you are limiting your target audience and not maximizing your growth potential.
6Is SEO Still Relevant in 2017?
It is both relevant and effective if used correctly. In a nutshell, you can make SEO work wonders for your business by doing the following:
  • Create a sitemap of your website
  • Create search engine friendly URLs for posts and pages
  • Add metadata to all pages, posts, and photos
  • Align site content with desired search keywords
  • Remove unwanted backlinks to your site
  • Obtain positive backlinks to your site
7What is digital marketing for business?
Digital Marketing is the act of promoting and selling products or services online. It uses a specific medium, assets, and strategies.
8Do I need a blog?
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
If you have any more questions, please fee free to contact us!
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Hershey, PA 17033

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