FAQ and Answers - H2H Marketing FAQ Answering Your Questions

Frequently Asked Questions

Website & Landing Page Design & Hosting

1How much does a website cost?
Our websites start at less than $99/month.
2Do I get additional services such as maintenance and training?
Maintenance and training are provided with all of our website packages.
3Do I own my website?
You will own 100% of everything that we build. Most of our clients stay with us for the life of the website. However, if, for any reason, you decide to take your site to another hosting service, we will happily assist you in making the transition as effortless and efficient as possible. The website is yours, after all, and we want you to take it with you wherever you go.
4Can you revise my current website or finish my incomplete website?
We can redesign or finish your website. We can update to make it more modern and capable of grabbing people's attention.

Social Media Marketing & Management

1How can I involve and engage my customers?
Engagement—the sum of reshares, likes, comments, and clicks—is a big signal of social success for many people. How do you get more people talking about and interacting with your brand on social media?
  1. Ask questions
  2. Share behind-the-scenes
  3. Run a contest
  4. Host a chat
2Why is social media worth the investment?
Building brand awareness and customer engagement are great reasons for brands to join social media! Along with these, here are five reasons that might help convince someone to join.
  1. Social media is a key driver of traffic to your website.
  2. Social media influences buying behavior.
  3. Customers expect and appreciate support via social media.
  4. People are likely already talking about your brand on social media.
  5. You can measure ROI (Return On Investment,) however you want.
3What social media outlets do you work with?
We work with all of the major social media outlets including Facebook, Instagram, LinkedIn, Pinterest and Twitter.
4What makes H2H Marketing different from others?
We are locally owned and operated, have a 5-star 5-star rating on Google and Facebook and have a solid track record of success.

Mobile App
Design & Hosting

1How much will it cost to build a mobile application?
Our pricing starts at just $69/mo.
2Can you create Apple and Android mobile apps?
Yes.
3What is the expected time frame in which the app will be completed?
Most application take 4-6 weeks to complete.
4Should it be iOS or Android?
Why not reach the largest audience possible? Do both.
5Can the app be alternated once it is launched?
Yes. We provide support for ongoing changes and adjustments.
6What mobile apps have you completed before?
Our IOS apps can be found here and our Android apps can be found here

Digital
Marketing

1What is digital marketing?
Digital marketing involves marketing to people using Internet-connected electronic devices namely, computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers.
2What does a digital marketer do?
Digital marketing has evolved to the point that an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or if you lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.
3What do I need to know about mobile?
Mobile phones represent the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.
4Why do businesses need online marketing?
Every business owner nowadays must take advantage of the internet because many consumers are turning to their computers, smartphones, and tablets to locate businesses and shop. They use Google and other web browsers to find stores, compare prices, watch out for sales and discounts, etc. If your business doesn’t have an online presence, you are limiting your target audience and not maximizing your growth potential.
5Is SEO still relevant in 2020?
If used correctly, it is both relevant and effective if used correctly. In a nutshell, you can make SEO work wonders for your business by doing the following:
  • Create a sitemap of your website
  • Create search-engine-friendly URLs for posts and pages
  • Add metadata to all pages, posts, and photos
  • Align site content with desired search keywords
  • Remove unwanted backlinks to your site
  • Obtain positive backlinks to your site
6What is digital marketing for business?
Digital marketing is the act of promoting and selling products or services online. It uses a specific medium, assets, and strategies.

Search Engine
Marketing

1What is search engine marketing?
Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results to increase revenue. Common strategies and tactics include search engine optimization (SEO), content marketing, link development, and pay-per-click (PPC) management.
2Why should I care about search engine marketing?
Research indicates that a high percentage of the developed world is online, so the likelihood that your potential customers, partners, employees, and shareholders are also online is very high. Not only is search engine marketing one of the fastest-growing and most popular new marketing channels available, but it’s also the most cost-effective (as compared to other channels—online and offline alike—like email, direct mail, and broadcast). Search engine marketing is an excellent avenue for brand building and is a cost-effective means of generating leads and online sales.
3Should I manage search engine marketing activities in-house, or outsource them to an SEM vendor?
Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure that their programs are properly managed and remain cutting-edge.
4Why should I choose H2H Marketing for search engine marketing services?
We have a solid track record of ranking websites on the first page of Google.
5Does SEM include SEO?
In many cases, yes. However, we customize every campaign differently to match the customer's goals and objectives.
6What Is the main difference between SEO and SEM?
The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and SMM (social media marketing).
7How do I choose keywords for my SEM campaigns?
We perform all necessary keyword research for each campaign that we build for our customers.

Search Engine Optimization

1What is SEO?
SEO is an attempt to get a page to rank higher in a search engine’s results pages, (with the ultimate goal being to increase organic [unpaid] traffic to that page).
2What does SEO stand for?
SEO stands for “search engine optimization.”
3What is on-page SEO?
"On-page SEO" refers to tactics utilized on or within a page to help it in rank higher in the search engine. On page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, schema markup, and more), but not external links and other external signals.
4What is content creation?
Content creation is the single most time-consuming responsibility for today’s content marketers. When you break down our day-to-day workflow, creating great content is our chief responsibility, and the best way for us to engage our audience and influence revenue not to mention the fact that it’s how we earn our keep.
5What is Local SEO?
Local SEO (search engine optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.
6What is Google My Business?
Google My Business is a free and easy-to-use tool that businesses and organizations can use to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and tell them the story of your business.
7What is Bing for Business
Bing has announced a new feature called “Bing for Business” for its Office 365 and Microsoft 365 business customers. For employees across a company, Bing for Business provides search results within the organizational context of the business, be it an enterprise, a school, or an organization.
8What is video optimization?
The video giant can offer direct SEO benefits in search engine results pages (SERPs). Google wants to show users the types of content that are most applicable to their queries. This means that, within the SERP, some queries contain a mix of video thumbnails and text links.
If you have any more questions, please feel free to contact us!
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+1 717 304 6499

1251 East Chocolate Ave - Suite A
Hershey, PA 17033

info@howtohershey.com

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